Daily life is a series of sucker punches. And while you can’t keep them from landing, you can soften the blows by keeping sweetness in hand.

Have a Chupa Chups, because life sucks.

Lolli light therapy

We installed light therapy street lamps in the cloudiest US city of Seattle, WA, to help brighten moods and Vitamin D levels when things get SAD (seasonal affective disorder).

DELAYED FLIGHT Dispenser

Because delayed and cancelled flights are making people sad everywhere, we brought Chupa Chups’ dispensers to airports. Simply scan your ticket to prove your problematic flight, and you’ll receive a lollipop.

Dental Suckers

Chupa Chups is coming to where life seriously sucks: the dentist.

By using arginine, an amino acid that raises our oral pH to reduce the risk of tooth decay, we created a candy dentists and patients can both feel good about, and we partnered with Smile Brands dental offices (a nationwide chain), to distribute the suckers.

Sympathy Sucker Arrangements

Sending sympathies just got sweeter with new edible arrangements, because flowers honor our losses, but lollipops enliven the living.

A Lolli For Your Loss

All losses hurt, so Chupa Chups became the official sponsor of the fans of first-losers. At the end of every championship game, we hand out lollipops to the people wearing the losing team’s jersey.

PACKS To Take The Edge Off

Cigarettes take the edge off, but those seriously suck. Because lollipops make for happy distractions, they’re now sold with our most addictive vices.

in the middle of it

In a social series on Instagram, we had actor Frankie Muniz of Malcom In The Middle read entries of people’s sucky situations over a pack of lollipops, because when you can’t beat it, you might as well embrace it.

Sweet Sidewalks

Like squares on a game board, we brightened monotonous commutes with colorful sidewalks chock full of silly distractions.

Sweet Socials

To take the doom out of scrolls, we brought the playfulness of the sidewalks to socials.

Suckers for Suckers’ DMs

Finally, when people post about the suck in their lives, we’re hitting their DMs with a code for a free bag of lollipops, so they can suck the suck away.