Blue light from screens disrupts our natural circadian rhythms. Dopamine hits from notifications deplete serotonin. And mindless scrolling undermines physical and mental health. Your phone isn’t giving you life– it’s taking it from you. Patagonia wants you to leave the comfort of your screen (and your coverage zone) to spend time recharging in nature. Find Your Natural Reset.

By taking over abandoned phone towers across the country, we’ll spread the message of dis-connection.

Horizon Wireless Challenge

Patagonia will ask doom-scrollers and phone addicts to go wayyy off-grid in a new social challenge. Each week, they’ll release mystery coordinates to remote nature locations nationwide. Those who can find them will be entered for a chance to win free Patagonia swag, be featured on socials and an opportunity to explore the real Patagonian wilderness with an all-expenses paid trip to Chile.

In stores, Patagonia will highlight the challenge by printing adventure coordinates on receipts and apparel tags.

And on socials, we’ll continue to promote the importance of leaving the screen behind by posting daily screen-time stats.

introducing Adventure Agents

Like normal travel agents- but instead of booking you a fancy resort, Adventure Agents will tailor unique hiking & nature excursions in your area. Each mapped excursion comes with corresponding Patagonia gear guides with everything you need to get there.

the Adventure influence

We’ll get noted backpacking & adventure influencers to ditch their phones and go full-analog on Patagonia-sponsored adventures. Later, they’ll share what they found along way- from film photos to foliage, shells from distant shores or personal reflections from time spent off-grid.

Take A Map, Leave Your Phone

At National Parks across the country, Patagonia will install branded phone lockers to keep you free from your device and plugged in to the full experience of nature. Amount of time phones stay stored in the locker will translate to points earned in the Patagonia app. Maps, compasses & GPS devices will be provided in exchange.

scroll break zones

And in urban areas, Patagonia will sponsor scroll-break zones in parks and public spaces with a Patagonia-supported signal jammer that blocks all cell service & 5G. Tap into the app to sign up for a blackout session while you relax, unwind and do anything but be on your phone. All while earning Patagonia points for doing nothing.